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Walmart issues new product disclosure and ban rules.
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21 Mar
FTC ordered companies to stop making zero VOC claims for their paints because the VOCs released upon use were not “trace” amounts
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06 Nov
Interesting article on LEED certification: http://www.usatoday.com/story/news/nation/2012/10/24/green-building-leed-certification/1650517/
It’s not so easy to come up with a green standard – lots of competing goals and caveats to encourage enough buy-in to get organizations to use the standard. Unfortunately, many government organizations make assumptions about LEED without looking at the shortcomings because it’s simple to glom onto. Like every other system out there, lots of people will game it. How do you set up enough post-certification validation checks without dragging the whole system down? LEED has caused movement in the right direction overall, but maybe not much.
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03 Oct
Finally, FTC has issued it’s updated guidelines for what appropriate environmental marketing claims can be made for products. A very nice summary is here. Guidance.
In concert with comments I submitted against general environmental claims, FTC says:
Marketers should not make broad, unqualified general environmental benefit claims like ‘green’ or ‘eco-friendly.’ Broad claims are difficult to substantiate, if not impossible.
