19
Jan
2011
The FTC just announced action against a company that provided bogus “Tested Green” certifications to customers for a fee. Press release here. Sounds like there could be some other laws the company violated too….
Don’t be taken in looking for a quick “green” claim. There are some legitimate 3rd party certifiers out there, but you really need to know your market and your competition and have facts to back up your claim.
The FTC Green Guides are pretty solid: make claims technically accurate and not misleading.
If you need help, contact EHS Strategies, Inc.