I have to agree, "sustainability" is a frustrating term now being used by anyone for anything (nearly 30 million hits on Google search!).  Always an issue when marketing jumps on a term.  See Triple Pundit's article: http://www.triplepundit.com/2011/01/ad-age-names-sustainability-one-jargoniest-jargon-words-2010/

I also commented to the FTC that it shouldn't be accepted as an environmental marketing claim.

See my other blogs on the topic of sustainability.

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